costco gold star member cardAldi started it off and it looks like Costco is going to finally rock the Australian market. Coles and Woolworths have been screwing us over for so long most Australian’s can’t even remember what true supermarket competition feels like.

Costco opening up in Australia has been something I’ve been excited about for a long time and I know how weird that sounds.

‘Hi my name’s Ozsoapbox and I get excited about big supermarkets…’

Yeah so I’m not going to pickup any ladies with that line but I can’t help it. Costco is going to rock my world.

With butterflies in my stomach, last weekend I rode down to the new Costco being built in Melbourne’s Docklands to see how progress was going and to signup to their membership program.

costco building

The building is practically complete from the outside with a fully functioning carpark below.

Costco don’t operate like your standard Coles and Woolworths operation. Shoppers must pay an annual fee for membership and then you are allowed to purchase from the store. Think Campbells Cash and Carry but without the need for an ABN to shop there.

Currently there are two types of memberships on offer;

Business membership is open to all customers with an ABN or proof of business ID and costs $55.

Gold star membership is what most people will be signing up for and is for regular shoppers. Gold star membership costs $60 and has a fruity name. Presumably they called it Gold Star so we don’t feel quite so bad paying $5 more then our business counterparts.

I don’t think I’ve ever felt quite so stupid asking  for a membership to somewhere before. Gold Star membership kind of feels like your buying into a retard achievement club or something.

The main difference between the two memberships are the signup requirements and the $5 cost difference. Costco also opens the store up one hour earlier to business membership card holders.

Aside from that the memberships are identical and valid worldwide at all Costco stores. While the upfront cost for membership model Costco use can seem a little strange and almost cult-like (cmon, it’s a shopping club), what you have to ask yourself is are you going to save that $60 over 12 months and wind up in front?

For most shoppers $60 doesn’t go very far so think about just how much you spend weekly and decide if it’s worth it.

Both Business and Gold Star members are also able to nominate an additional card holder under the one account but proof must be provided that you both live at the same address. Proving this means showing them ID from two people that has the same address on it, typically a drivers license.

Additionally Costco members are able to bring guests into the store but I believe only the card holder are able to pay for items being bought. This does seem a bit wanky so I’m not sure how strictly they’ll enforce it.

Stock wise Costco seem to be lining up to stock an absolute monster amount of goods. From what I could see the store is almost finished and MASSIVE. Think huge outer-suburbs Bunnings massive.

From electrical, grocery, IT, clothing, automotive, toys, sports gear, whitegoods, shoes they seem to be going ahead with their vast product ranges offered in other countries. This is absolute stellar news as it means I’ll be able to cut Coles and Woolworths out of my weekly shopping completely, relying solely on Aldi and Costco.

Brand wise they expect to stock mostly national brand we’re familiar with although they will have a selection of ‘house’ brands like Aldi does. Given the absolutely huge range they plan on stocking I personally don’t really care so long as the prices are good.

Currently you can signup to Costco Australia online or in person at their temporary office at 425 Docklands Drive, near the shopping precinct at the Docklands. I did overhear the staff talking about this temporary office being closed this coming Wednesday (22nd July) so I’m not sure what’s happening after that.

Their main building looks close to being finished so I imagine they’ll probably move closer onsite.

costco front of building

There's huge glass panels along the front of the building which had tons of chairs set up inside. Presumably there will be some sort of cafe like Ikea has. Sorry about the glare but they had barriers everywhere and I couldn't take the shot from anywhere else.

Membership does require photo ID and for them to take a photo for your membership card so I’m not exactly sure how online signups work. Presumably you need to go see them in person or fax/email a copy of your identification to them.

Personally I just found it easier to go there. The (American) staff were polite and helpful and signing up took a whole ten minutes. I filled in a basic membership form, showed them my license, had my photo taken with a webcam and my membership card was printed in seconds.

my Costco shopping bagThey also handed me a Costco shopping bag freebie… the color scheme might be great if I was buying gay sex toys but somehow I don’t think I’ll be using it any time soon. It’s pretty bleh.

I’ve just received my tax return and was looking at buying a HD 50″ Plasma television sometime closer to Christmas from one of the usual retailers. I’m kind of hanging out to see just how much cheaper Costco is going to be (yes they are going to stock televisions!).

Currently I usually buy two or three of something if it’s a non-perishable and on special anyway so I don’t foresee any problems adjusting to Costco’s buy-in-bulk offers. I’m expecting to save quite a bit over the year and further squash my shopping bill, although I’m not quite sure how I’m going to get everything home on the bike!

Might have to start driving the car again on the weekends (or buy a bicycle trailer!).

It’s great to see some real competition opening up on the Australian market. Aldi was a good start but hopefully Costco and crack the supermarket industry wide open and shake up the massive duopoly we have now. Coles and Woolworths currently just alternate measly specials from week to week and I for one am sick of it.

Bring on Costco!


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