A few days ago I wrote a post asking if people thought there’d be enough value in a seperate MLM blog authored by myself. My articles on Polaris Media Group had seemingly taken on a life of their own but didn’t really fit into the general scope of OzSoapbox.

The response I got was mostly positive and given the popularity of the content on here, I decided to give the project the green light and see how it goes.

At this point my brain is more then a little fried. I’ve spent the better part of the last 48 hours coding and setting Behind MLM up.

The first thing of course you’ll notice is that it runs on the same template as OzSoapbox. Rather then spend another few months deciding on a new theme and then customizing the crap out of it again I decided to just use the OzSoapbox one.

It’s flexible, the focus remains on the content and having worked on it solely by myself I’m pretty familiar with it.

I’m still plugging away at various design aspects and tweaking them properly. The entire blog isn’t up and running yet but I figured it was better to announce it now. I’m happy with the green but haven’t settled on the overall design, specifically the header, logo and text color scheme.

I had planned on updating it over the week with at least 5 articles before going public but figured due to the content it’s existence would probably leak anyway.

In BehindMLM I plan to write about not only the companies involved but also the greater MLM industry in general. At this stage I’m not too sure what the update schedule will be like but I should be able to get a few articles out a week.

The articles on OzSoapbox about Polaris Media Group will remain in their entirety but any new articles will be appearing on Behind MLM.

To start with it’s going to be a bit of a mammoth task as there’s simply so much to cover but over time hopefully Behind MLM becomes a useful resource for those researching the MLM industry.

As is often pointed out the MLM industry continues to be shrouded in mystery and shady marketing. The lack of clear and consise commentary has, I believe, been noticeably absent.

Feel free to have a poke around the new site and let me know if anything is horribly busted in the About section. Here’s hoping this new project works out and as always, thanks for reading.

(sidenote: I plan to sort out OzSoapbox’s and Behind MLM’s About pages later today after a nap so please excuse the lack of one on BehindMLM.)