Some supermarket innovations have definitely made a positive impact on the shopping experience.

Electronic conveyor belts meant customers didn’t have to waste time moving their groceries forward and instead could perve on women or read magazines while they waited to be served.

Coin operated trolleys meant that people had a financial incentive to bring them back to the trolley bay, which in turn meant you didn’t have to walk halfway around a carpark trying to find a trolley. Or have some clown leave their trolley in the carpark and then have the wind smash it into your car.

And then there were the computer checkouts, gone were the days of stupid little yellow price stickers on every item in the store.

These all had some what of an impact on how we shop, and mostly for the better. Ok so it’s annoying when the electronic conveyor belt topples over your carefully stacked display of groceries, the trolley spits out your coin with such force that it goes flying and you have to chase it or when you’ve waited in line for 15 minutes and then the checkout breaks down;

…but that’s nothing compared to using a self serve checkout.

I don’t know when my local Coles got their new checkouts but it must have been within the last month or so. Ever since Costco opened I’ve been doing most of my shopping there and have only ventured into Coles when I’m feeling lazy or it’s late.

The first noticeable change seems to be the removal of dual entry points. Prior to the self serve checkouts you could enter the store from both ends of the registers, now if you enter from where I usually walk in you have to walk half a km to the other side.

Most people now just walk through a register line to get in, myself included. How’s that for functional design.

I hadn’t used a self serve checkout before so I wasn’t sure what to expect. All the express lines were closed though so I didn’t have a choice. There was one employee ‘manning’ the area and it was pretty quiet so I figured I could take my time if it didn’t work out.

When I hit the start button on the touch screen and then ‘I have my own bag’ I was told to put my bag in the bag area on the left hand side. Immediately after doing that my machine started making loud alarm noises and told me to wait for a service operator.

It was like a pokies machine going off after a jackpot.

‘Uh… hi, the machine told me to put my bag down and then this happened.’

‘Yeah you’re not supposed to put your bag down, put it on the floor’

‘Well, what bag am I supposed to put there then?’

‘A shopping bag’

‘How am I going to have a shopping bag if I haven’t finished shopping yet?’

‘…’

The assistant reset the machine and I placed my pannier on the ground as there’s no bench space on these stupid machine and continued.

After scanning my first item I was again asked if I had my own bag. I pushed ‘yes’ and scanned a few more items. Each time I scanned something the machine asked if I had my own bag and each time I hit yes.

After scanning the fourth item and hitting yes to the bag question, the pokie sounds and lights came on again and I was hit with the message along the lines of ‘too many items in customer bag, please wait for assistance’.

‘uh hi again, I’m putting stuff in my own bag on the ground and it’s still not happy.’

‘Ah sorry you have to put your items here on the left and your bag on the ground. You can’t pack your bag until after everything is scanned.’

‘wow that’s going to save time.’

Again the assistant reset the machine and I emptied my pannier onto the left side shelf. Continuing on my next hiccup was in trying to scan multiple items. I had four tins of pineapple pieces to scan and for the machine doesn’t let you scan the same item twice unless you wait 15-20 seconds or so.

This I presume is to stop the same item being accidentally scanned twice but in reality it means that if you’re trying to scan four or five of the same article you’re standing there like a moron for 2-3 minutes.

The next hiccup was trying to buy discounted price milk. 2L Big M Iced Coffee had been discounted so I picked up 2 of them and yep, you guess it after scanning them I was hit with the pokie experience again.

Discounted items cannot be manually scanned and the assistant has to manually punch in the price and then reset the machine, this is again yet another waste of time.

Thankfully the payment process was straight forward although there does seem to be an excessive amount of payment options (seriously there was like 15 buttons to choose from). Surprisingly cash was one of them and I don’t see how that’d work on a self serve machine. I guess if you hit cash the pokie lights come on again and you have to wait for an assistant to take your money and give you change.

After paying by debit card the final insult was when I started packing my pannier with my items. After about ten seconds or so the machine started flashing it’s lights and shouting at me to ‘PLEASE TAKE MY ITEMS!’

Not only would it not let me pack directly into my pannier but now it was going to try and hurry me along for it’s inefficient shortcomings. The shouting continues about once every ten seconds until you’ve finished packing and then it smugly wishes ‘you a great day’.

I had eleven items in my basket and this entire ordeal took over fifteen minutes, instead of the thirty seconds it normally takes at an express checkout.

At the end of the ordeal I was ready to smash something with a sledgehammer.

Needless to say I’m going to avoid these stupid self serve checkouts like the plague in the future. God help you if you try to use one during peak hour.

One thing I didn’t quite understand was, what’s the deterrent to stop people stealing stuff. I mean presumably Coles are recording the self serve checkout area but surely they aren’t going to catch everything.

The shop assistant is so busy running around resetting machines she’s certainly not going to catch you if you choose not to scan something.

Personally I don’t like being given this responsibility. I’m not about to start shoplifting but I’m not naive enough to think this will carry over to everyone else. Once Coles roll this out to Melbourne’s dodgy outer suburbs they’re going to find every second person is “forgetting” to scan their most expensive items and trying to walk out.

The machine certainly doesn’t know any better and if you’re quick it’s not like anyone’s going to stop you.

I can see this being a problem in the future and honestly I’d rather not have the assumption that I’m using the self serve to try and steal stuff placed on me.

On the other hand if Coles are trying to cut down on staff costs as much as possible and think I’m going to waste fifteen minutes of my time every time I shop there, my sympathy isn’t all high for them.

Hopefully we’ll see the return of the express lanes soon.



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