If you’ve used the internet for more then ten minutes in your life you’ve invariably come across a dating website scam.

Much in the same vein as lottery scams, where you receive emails advising you you’ve won international lottery draws you never entered, the dating scam email is usually features some unbelievable good looking woman telling you she saw your profile on a dating site you never signed up to.

Hi there QTPIE!

I saw ur profile on blahblah.com Come see me be sxy ur soooo cute! XOXOXO

or

Sexy girl of your dreams sent you a kiss/hug/wink/nudge/flirt/poem/blowjob!

Click here to reply!


is usually along the lines of how these messages go.

After a while you can’t help but question the authenticity of these sites in general, especially if it’s one of the larger well known sites.

Here in Australia when it comes to things localised like dating sites, the market pool is instantly a lot smaller leaving things more intimate.

What you’ve got here is a bunch of ‘local’ dating sites competing for a small number of online dating punters. With larger sites like RSVP advertising “over 1.3 million” members and “1000 new singles each day”, the smaller dating sites in Australia are competing in arguably a pretty saturated market.

Let’s face it, there’s only 22 million people in Australia. Take out children and old people (viagra isn’t subsidised, yet) and the technologically inept and you’re probably left with around half of that again.

So… you’re trying to compete with the larger boys and you’re a big startup. Why not employ the shadier tactics of online dating to lure people in?

Whilst not as blatantly obvious as sending messages to people who have never been to your site, the ACCC are going after Australian dating website Red Hot Pie for sending fake messages to existing members.

The concept is pretty simple, it’s free to sign up but if you want to have any interaction with people you need to cough up money. With end users unable to separate bogus profiles from legit ones beyond their own intuition, why not send out flirty messages to existing members to ‘encourage’ them to sign on as premium members?

This seems to be what the ACCC have caught Red Hot Pie doing, enough so that they’re willing to take Pie’s parent company Jetplace to court over it. From what I understand the ACCC has a pretty good track record legally when it comes to taking on cases so it’ll definitely be interesting to see if they get them.

Personally I don’t have much experience with online dating sites. Whilst I do love the ingenuity of pairing a location lookup (those ‘Sleep with 999 girls in RIGHT NOW! ads) with naked women, I’m part of the generation that lived through the beginning of the website side of the internet.

Most of us have come out the other end cynical as all hell. Simply put, “there are no girls on the internet”.

sean-mcginnIn some ways I envy today’s internet users who got into the game after things had been polished up and somewhat regulated. Then I read about guys like this and thank my lucky stars I’ve surfed through the initial craziness and see dating sites as virtual STD’s.

New Yorker Sean McGinn, (is) suing dating site Match.com for keeping around profiles of former users so that it would look like the site had far more romantic prospects than it did.

McGinn is suing over deception, because he sent out many emails to profiles that were essentially dead. Match.com caused him “humiliation and disappointment,” and he wants to stop Match from hurting the feelings of singles “who feel rejected when their e-mails get no reply.”

Guy joins website and then has a cry when he gets rejected by profiles of people who signed up after watching some late night tv and never came back?

Oh the humanity.

I have a sneaking suspicion someone is going to get their arse handed to them and experience a whole new level of humiliation and disappointment.



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