News broke last week of a dispute between Aboriginal flag creator Harold Thomas and Google.

After holding a competition across Australian schools to design the Australia day ‘doodle’ (a design to replace the Google logo on the Google website), a design was chosen which featured the Aboriginal flag.

What should have been a proud day for Aboriginals and recognition through the largest online search portal in the world quickly degenerated over what anything Aboriginal boils down to;

Money.

So the story goes after student Jessie Du’s design was chosen as the winner Google contacted Thomas to use the flag as the flag itself is copyrighted for use in commercial situations.

Some to’ing and fro’ing ensued and eventually negotiations broke down. In Thomas’ own words, the reason?

“They didn’t make me an appropriate offer.”


Thomas described the amount offered as “a pittance” but both himself and Google have declined to state exactly how much was on the table.

In any case one of two things happened here;

a. One of the most profitable companies in the world offered a local Australian artist a couple of hundred dollars to use the Aboriginal flag.

b. One of the most profitable companies in the world offered a local Australian artist a sizeable amount. Due to the fact that the company is one of the most profitable in the world, the artist thought he could get more and it backfired.

What it all comes down to is exactly how much was offered, or the broader question, should anything have been offered at all?

Google make money from advertising on their search results, there’s no argument about that but surely the use of the Aboriginal flag is more beneficial to Aboriginals then Google itself.

It’s not like ‘Aboriginal’ is a money making keyword as far as advertising goes or that Google is going to make a bucketload of money showcasing the flag on their search page.

In return for using the image Aboriginals get recognition in that I’m sure out fo the millions (billions?) of searches conducted each day more then a few people are going to be curious about the image and click on it.

The irony of the whole situation treads further into ridiculous territory when on Australia Day itself we had around 100 Aboriginal protesters campaigning outside Parliament house for ‘greater recognition’.

In the digital age it’s pretty hard to beat your flag being showcased on the world’s largest search portal. That is of course if your just after recognition though.

Prime Minister Kevin Rudd may have issued his formal apology to the stolen generations shortly after he took office but many in the indigenous community believe his words have not been backed by action.

Les Coe called on all indigenous people across the country to come together to fight for indigenous rights and welfare.


Methinks somebody has confused action with monetary compensation.

When I see the Australian flag, in any context (political protest and flag burning aside), I always get a ping of pride inside me. Not Southern cross bogan swastika pride but just that feeling of my country and belonging.

Perhaps even more so now that I’m overseas, although I’m far from ever becoming an ‘Aussie Aussie Aussie, Oi Oi Oi!’ embarrassment.

It’s a shame that what could have been the greatest global recognition of Aborigines in Australia for years was caught up in the bitter monetary stigmata that seems to be at the heart of any Aboriginal issue raised today.

Underpinning any sign of good will or constructive progress on Aboriginal issues are stories like this. I guess in part because they showcase the true colors of those involved.

Not red white and blue, green or gold or even black, red and yellow, but rather the colors of the Australian currency.


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