Comments on: Kraft use Quantum Market Research to dupe the nation http://ozsoapbox.com/rest-of-australia/kraft-use-quantum-market-research-to-dupe-the-nation/ because criticism isn't an armchair sport Tue, 22 May 2012 10:36:15 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: ozsoapbox http://ozsoapbox.com/rest-of-australia/kraft-use-quantum-market-research-to-dupe-the-nation/#comment-7977 ozsoapbox Mon, 05 Oct 2009 12:46:56 +0000 http://ozsoapbox.com/?p=3932#comment-7977 Sooooooooooo dodgy that they registered it in Hong Kong and then made up the 'we didn't want anyone knowing' excuse. There's just too many things that don't add up or seem way to convenient. Sooooooooooo dodgy that they registered it in Hong Kong and then made up the ‘we didn’t want anyone knowing’ excuse.

There’s just too many things that don’t add up or seem way to convenient.

]]> By: Citizen-D http://ozsoapbox.com/rest-of-australia/kraft-use-quantum-market-research-to-dupe-the-nation/#comment-7976 Citizen-D Mon, 05 Oct 2009 04:11:47 +0000 http://ozsoapbox.com/?p=3932#comment-7976 http://www.news.com.au/story/0,27574,26160141-421,00.html http://www.news.com.au/story/0,27574,26160141-421,00.html

]]> By: ozsoapbox http://ozsoapbox.com/rest-of-australia/kraft-use-quantum-market-research-to-dupe-the-nation/#comment-7974 ozsoapbox Sun, 04 Oct 2009 22:47:42 +0000 http://ozsoapbox.com/?p=3932#comment-7974 How did Kraft trademark it? I thought Breville owned the name (but hadn't released a product using it yet). How did Kraft trademark it? I thought Breville owned the name (but hadn’t released a product using it yet).

]]> By: Citizen-D http://ozsoapbox.com/rest-of-australia/kraft-use-quantum-market-research-to-dupe-the-nation/#comment-7975 Citizen-D Sun, 04 Oct 2009 22:00:04 +0000 http://ozsoapbox.com/?p=3932#comment-7975 They had trademarked the iSnack name weeks before the old competition ended. It was all one big marketing ploy from the start - note how the new choices all have 'Vegemite' in the name? They were never going to drop that. They had trademarked the iSnack name weeks before the old competition ended. It was all one big marketing ploy from the start – note how the new choices all have ‘Vegemite’ in the name? They were never going to drop that.

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