There’s a strong culture amongst Taiwanese girls that cuter is better. This really hits you when one day you find yourself talking to some random girl who’s apparently twenty something, but you feel like you’re staring into the eyes of a twelve year old.

And I’m not just talking about looks either. There’s a hell of a lot of Taiwanese girls who have this mentality that it’s attractive to come across as a fifteen year old virgin who’s never spent a night away from her parents house before, even when you’re pushing your late twenties.

Over the past few months I’ve been questioning where this culture comes from. Some of the girls I’ve talked to just seem to have it inbuilt into them, I guess it was passed down by their parents or something. They just tell me that it’s normal and that they like being that way, the cuter the better. It’s like some weird competition.

The disturbing trend of increasingly female looking Asian guys making inroads to femininity probably isn’t helping either.

As a guy I can safely say I’m certainly not actively encouraging it. I can appreciate cute girls but there’s definitely an age line that some Taiwanese girls love to dance all over; sometimes it works and sometimes it’s just creepy.

I can’t comment on Taiwanese guys though as I’ve never talked to one about it. They don’t seem to fussed though to be zinging around Taiwan’s cities with girls who look like their little sisters on the back of their scooters though.

Finally, there’s the local media industry who definitely aren’t helping. I want to share with you an ad that’s been saturating Taiwan television lately.

(+10 beers to anyone who sits through the entire advertisement).



The ad is for a new car from Taiwanese car manufacturer Yulon Motor Company called the ‘tobe M’Car’. The above version is a full music clip, thankfully the ad on television is a cut version that only runs for about thirty seconds. I’m not sure if that means this is an actual official Taiwanese song or not though.

Part of me is secretly dreading walking into a bar one day and hearing the DJ crank this up

Despite the cutesy graphics and pre-school themes however, this isn’t an advertisement for little kids.

The legal age for driving in Taiwan is 18.

The only thing that marginally saves the M’Car ad is the little interlude about Facebook. I’ve got no idea what’s being sung but even this scene is shortlived before the girl (in her knickers) starts jumping around her living room in an outburst of random what-the-hell cuteness.

The tobe M’Car ad is aimed at young women, which is just disturbing. If Taiwanese girls are so easily distracted by a small flying elephant carrying a freaking giant lollipop, no wonder the driving in Taiwan is so bad.

What worries me is the success this ad campaign will have. Tobe have definitely done their research and this ad is going to have some massive appeal to a lot of young females over here. Whether that translates into sales or not I don’t know but at the very least it’ll re-enforce the stereotype.

The next time I’m walking arm in arm with a girl and she goes batshit crazy over some cute little dog she just saw I’ll know who to blame. And god help me if I ever get roped into going car shopping with a girl.

‘Yes sir this one’s got eight cylinders of sunshine, is hello kitty certified and comes with a free life sized Doraemon doll.

Optional extras include an extra 50% of dashboard space so you can display your complete collection of weird arse cutesy figurines, hundreds of star stickers and eighty three pounds of glitter sprinkled randomly over the interior.’

Thanks guys, not helping.



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