It’s always interested me how certain color schemes invoke different images in the mind.

For example, in my mind the color pink was once squarely delegated to imagery of five year old princesses and Barbie doll paraphernalia. Thanks to Taiwan now anytime I see anything in pink I can’t help but think of helium-voiced, duckface pulling Hello Kitty obsessed freaks.

Red and white will always remind me of the Sydney Swans football scheme, as will black and red Essendon.

Green and gold reminds me of the old MET trains we had in Melbourne.  British racing green will always remind me of mini cars and the list goes on.

Some of these color associations are good, some bad. For instance when it came to purchasing a scooter here, after witnessing some of the horrors on Taiwan’s roads I adamantly refused to purchase any scooter that wasn’t plain as plain can be in solid black.

It’s bad enough the ‘OMG’ looks you get when people see you on a scooter, the last thing I wanted was to draw more unnecessary attention to myself by riding a hideously detailed freak show.

Others don’t seem to mind outlandish color schemes and others still seem to go out of their way to showcase them.

Like this guy:

Not a McDonalds logo in site but unmistakably when I saw the red and gold color scheme the first thing that popped into my mind was ‘why would you pick those colors?! That’s a McDonalds scooter!’

Of course being in Taiwan he could have been making a political statement about the Chinese flag colors (or maybe he just really likes red and yellow!), but for me seeing those two colors together like that just makes me think about red and gold the packaging McDonalds use for their chips.

Funny how advertising and the repeated exposure to certain color schemes gets under your skin. I guess the millions McDonalds spend on advertising each year does work.



Related posts that might interest you:
  1. Saturday Night in Taiwan: Board games @ McDonalds
  2. The 7-11 Taiwan “Open” scooter
  3. Icecream sodas in McDonalds Taiwan
  4. McDonalds Taiwan finally selling Quarter Pounders
  5. The Mega Mac – McDonalds Taiwan